Coca-Cola Campaigns Against Recycling Of It's Product Bottles And Cans

With the NW BTU H&S Co-ord’s continued concern for climate change, and this year's Climate Change Week taking place from the 4th to the 10th of March 2013; comes the news that Coca-Cola, the world’s largest beverage company is fighting a worldwide battle against recycling.

The company whilst claiming it supports recycling on its website, is opposing all over the world public programs that make it easier to recycle plastic bottles and encourages everyone to do so.

When a state government in Australia considered creating a 10-cent refund on recycling plastic bottles, Coca-Cola poured money into a misleading campaign to oppose the plan. Then, when common sense won out and the plan passed, Coke immediately sued the government to stop the program.

Coca-Cola has run similar anti-recycling campaigns all over the world.

Australia’s states recycling scheme, which is called a “container deposit” won’t cost Coca-Cola anything. Instead, consumers will pay an extra dime for each bottle, which they can redeem by recycling the used container.

Coke claims the program is a tax that hurts its sales, but container deposit programs have been implemented throughout the world, and studies have shown that there’s no evidence for Coke’s argument. Coca-Cola’s crusade against recycling is just knee-jerk anti-environmentalism, as well as corporate greed in it’s worst form.

There is lots of evidence all over the world, that container deposit programs are the single most effective way to get more people to recycle. The container deposit program can increase recycling of plastics by 30 percent: in some areas, 80 percent of bottles are recycled when it’s implemented.

The Australian program Coke is suing to stop has already encouraged people to recycle more than 35 million containers since it was implemented.

Coca-Cola sells nearly 2 billion bottles every day, and a huge number of these end up as street littered and in landfills.

This is a totally unsustainable level of pollution, and if Coke wants to get serious about sustainability, it needs to start supporting recycling programs, not suing to stop them.

Aftwerall, if global warming wipes out the human race, Coke will have no customer’s at all!!

So much for the economics of corporate greed.

Click here to stand up for the environment and sign the petition to Coca-cola.

Source: SumofUs Campaign Group

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